Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

Welcome to Doing Business Gently, a podcast for women over 50 who are building a business alongside the real demands of midlife: caregiving seasons, health challenges, big life transitions, and the ever-changing world of entrepreneurship.

At some point, many women reach a confusing moment: the business technically works, but something no longer fits. The work feels heavier. The direction feels unclear. What once worked no longer feels aligned.

Most business advice says to push harder, scale faster, or start over completely.

But there's another way.

This podcast explores what it looks like to build a gentle business, one that fits your current season of life, grows from a place of rest, and makes room for the deeper impact you know you're capable of. We talk about finding your voice, reclaiming your clarity, and doing meaningful work without losing yourself in the process.

Here we talk about:

  • The messy middle of entrepreneurship
  • Building a business that fits your season of life
  • Finding clarity when direction feels uncertain
  • Doing meaningful work from a place of rest
  • Stepping into deeper impact without the drain of constant hustle

If you're a woman over 50 who's ready to stop pushing through and start building something that truly fits who you are right now... you are in the right place.

Welcome to Doing Business Gently.

Website: https://SelahStudios.co/podcast

Episodes

Nov 27, 2024

17 min

As you look ahead at the new year do you need to think differently about your business?
Join me as we explore how to apply lessons you’ve learned this year and apply them to your business plans for 2025. 
We’re taking a look at why you need to test your business clarity. How to learn and grow with your clarity through analyzing results and what you are learning. And how taking action on your clarity is going to help you find even more clarity.
In this episode you’ll learn: 
How to gain and test clarity in your business ideas
Discover the importance of taking action and learning from results
Understand the value of a methodical approach versus desperation 
Explore the benefits of experimentation and low-risk testing methods
Join me today as we look at finding business clarity, testing it, and growing in our businesses this year and beyond.
*******
Links & Resources:
Blog Post & Transcript: https://SelahStudios.co/78
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Nov 27, 2024

17 min

Nov 20, 2024

15 min

Mindset is important, we don't question that. Are we paying enough attention to how our mindsets impact our business?
Recently I've been exploring what areas of my business I have a fixed mindset. A question I never realized I needed to ask or explore. This exploration has lead to interesting discoveries about my business. I'm learning areas where there is an opportunity for real growth.
It's important to stop and look at the lessons you are learning, where they are coming from, and what are you going to do with them.
Entrepreneurship is all about growth, change, and learning. What lessons are you learning right now?
In this episode you’ll learn: 
1) 4 lessons I'm learning in my business right now
2) The importance of developing a growth mindset
3) Questions to ask about your
Join me today as we look at important lessons about business mindset and how it impacts our business, how we think about our business, and how we think about ourselves. 
*******
Links & Resources:
Blog Post & Transcript: https://SelahStudios.co/77
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Nov 20, 2024

15 min

Nov 6, 2024

16 min

Finding Business Clarity is Key to Building Your Personal Brand and Why You Need Both
Do you ever find yourself stuck in doubt and confusion about your business and the direction you should go in? 
In this short series about finding business clarity, we’ve been exploring the phases of that clarity journey. In the final episode today, we are looking at the final SO THAT. You need business clarity SO THAT you can build a strong personal brand. 
When you learn to work from a place of rest, recognize your entrepreneurial identity, and understand the significance of clearly defining the problem you solve, this is the foundation you need to build a personal brand that you can feel confident in. In this episode you’ll learn: 
1) The phases of the Finding Business Clarity
2) Why you need to build a personal brand in 2024 and beyond
3) The benefits of clarity, confidence, and personal branding in designing a business that fits you
Join me today as we look at finding your SO THAT moment in your business clarity journey. 
 
*******
Links & Resources Mentioned:
Read the Transcript: https://SelahStudios.co/76
Harvard Business Review on Personal Branding: https://online.hbs.edu/blog/post/personal-branding-at-work
Luisa Zhou on Personal Branding: https://luisazhou.com/blog/make-your-coaching-business-stand-out/
Business Personality Quiz: https://SelahStudios.co/quiz
Business Clarity Coaching: https://SelahStudios.co/business-clarity-coaching
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Nov 6, 2024

16 min

Oct 30, 2024

17 min

Can you CLEARLY share what you do and who you do it for? 
If you aren’t clear your clients and potential clients won’t be either. This is an important step in the business clarity journey. Both for you and the people you want to serve. 
It’s not one of the easiest, but it can be one of the most fun. It’s part of the exploration we all go through to move our business in a new and interesting direction. It’s what allows you to serve and help. 
In this episode you'll learn:
Signs you may have outgrown your current business
Learn how to identify the problem you solve (i.e.: one you've experienced vs. developing new skills)
A practical approach to analyzing your best-fit clients (and why some clients won't follow you forward)
And reasons to explore why you solve the problem and how.
Plus, I’m dropping hints about a new clarity aha moment that recently occurred in my own business clarity journey and how it’s changing my business moving forward. (More on that in the episodes to come!)
Ready to discover who you really are as an entrepreneur? Listen to the full episode now. Don't forget to grab my quick business personality quiz at SelahStudios.co/quiz to start your journey.
*******
Links & Resources Mentioned:
Episode: What Does a Business Clarity Journey Look Like? https://selahstudios.co/66 
Episode: Do You Need to Know the Why Behind Your Business? https://selahstudios.co/38
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Oct 30, 2024

17 min

Oct 23, 2024

18 min

3 Signs You're Having an Entrepreneurial Identity Crisis
Ever feel like you're wearing too many business hats? Like you're trying to be ten different versions of yourself? I get it. After years of juggling two separate businesses, I discovered I was having an entrepreneurial identity crisis - and it was holding me back big time.
In this week's podcast episode, I'm sharing the three major signs that helped me realize I was stuck in an identity crisis, including the surprising truth about why being "good" at something might be hurting your business.
In this episode you learn: 
Why running multiple businesses nearly burned me out
The hidden danger of following too many business experts
An interesting approach to thinking about your corporate skills
My simple 3-step jump-start process for finding YOUR business identity
Plus, I share a personal story about merging my businesses that completely changed how I show up for my clients.
Ready to discover who you really are as an entrepreneur? Listen to the full episode now. Don't forget to grab my quick business personality quiz at SelahStudios.co/quiz to start your journey.
*******
Links & Resources Mentioned:
Read the Transcript Here: https://SelahStudios.co/74
Episode: What Does a Business Clarity Journey Look Like? https://selahstudios.co/66 
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind
 

Oct 23, 2024

18 min

Oct 16, 2024

16 min

Are you struggling with finding business clarity? Wondering what is a simple first step in finding it?  
It’s possible you are stressed, tired, and overwhelmed. Or so busy you can’t hear yourself thinking. Learning to pause, rest, and reflect about your business, and making it a habit can help you get started finding clarity and understanding what’s next for you. 
In this episode you learn: 
Why all the noise coming at you each day is causing you to struggle and feel stuck in your business. 
Why learning to pause, rest, and reflect are important first steps in your business clarity journey. 
And for simple ways you can learn to pause, rest and reflect on your business and make it a habit for business and personal growth.  
Join me today as we begin a short series on the phases of finding business clarity so you can design a business that you love and fits your current season of life.  
*******
Links & Resources Mentioned:
Read the Transcript Here: https://SelahStudios.co/73
Episode: What Does a Business Clarity Journey Look Like? https://selahstudios.co/66 
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Oct 16, 2024

16 min

Oct 9, 2024

16 min

Do You Struggle With Making Decisions About Your Business? 
Have you ever considered adding a journaling practice into your schedule to help you make those decisions? Journaling is a simple way to explore ideas and the decisions you need to make about them for the health of you and your business. 
In this episode you learn: 
How to clear mental clutter so you can think clearly about the options available to you. 
How journaling can help you explore possibilities in ways you never thought of before. 
Simple ways to organize your thoughts and options in a way that helps you identify ideas, goals, and projects and if they are a good fit for you. 
A simple journaling exercise that may get you surprising answers to the decisions that are in front of you. 
Join me today as we look at using journaling as a creative tool for clarity and confidence in your entrepreneurial journey.
 
*******
Links & Resources Mentioned:
Read the Transcript Here: https://SelahStudios.co/72
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Oct 9, 2024

16 min

Oct 2, 2024

16 min

Is your stress and anxiety a big issue for you and your business?
If you would like to learn a simple tool that can help you when stress and anxiety strike, then this episode about journaling for business is for you. 
In this episode I’m sharing why you should consider journaling by hand and the benefits that can bring you. 
You’ll also learn: 1) How journaling for your business can be a tool of mindfulness and slowing yourself down long enough to think. 
2) About using journaling for growth and self-awareness as an entrepreneur. 
3) Why you should consider adopting a gratitude practice into your schedule and how it can significantly shift your business mindset. 
4) Plus a simple way to incorporate all three of these reasons journaling can help through the “A.D.M.A.R.” weekly examen routine.
Ready to learn about this simple way to use journaling for your business? 
Hit play now to learn why you should consider journaling and a short practice you can start using today. 
 
*******
Links & Resources Mentioned:
Read the Transcript Here: https://SelahStudios.co/71
The Benefits of Keeping a Commonplace Journal for Your Business: https://SelahStudios.co/20
The Benefits of Journaling By Hand: https://selahstudios.co/benefits-of-journaling-by-hand/
You Need a Simple Weekly Business Examen and Review Practice: https://SelahStudios.co/27
Business Clarity Audit: https://selahstudios.co/audit/
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/breakthrough
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Oct 2, 2024

16 min

Sep 25, 2024

18 min

The Power of Journaling for Business Clarity
As an off-and-on journaler for years, I’ve realized what an important tool it can be in the growth both as a person, an entrepreneur, and creative thinker. 
The business clarity journey takes reflection, asking questions, and thoughtfully answering them. Journaling might be a critical missing piece in your business clarity journey. How? Well, let’s just say it’s not a “dear diary” type of journaling. In fact the first type of journaling I recommend you start with might surprise you.
*******
Links & Resources Mentioned:
Read the Transcript Here: https://SelahStudios.co/70
The Benefits of Keeping a Commonplace Journal for Your Business: https://SelahStudios.co/20
The Benefits of Journaling By Hand: https://selahstudios.co/benefits-of-journaling-by-hand/
Business Clarity Audit: https://selahstudios.co/audit/
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/breakthrough
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Sep 25, 2024

18 min

Sep 18, 2024

21 min

Taking Action Brings Clarity
Years ago, I felt stuck going through my old journals filled with repeated business ideas. Realizing I hadn't taken action, I was discouraged and stressed. 
It wasn't until I started my mastermind and looked back at older documents that I truly felt the weight of inaction. I had to decide to stop second-guessing and take the next step, to take action. 
That's what this episode is about, the importance of taking action to find the clarity and confidence you need to design a business that fits you well. 
 
*******
Links & Resources Mentioned:
Read the Transcript Here: https://SelahStudios.co/69
Business Clarity Audit: https://selahstudios.co/audit/
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/breakthrough
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind
 

Sep 18, 2024

21 min

Copyright 2023-2026 All rights reserved.

Podcast Powered By Podbean

Version: 20241125