Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses
Business Clarity, Alignment & Personal Branding for Women. ** Do you ever wonder if there is a different way to do business? ** Have you ever felt like something was wrong with you because your business feels so hard? ** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now? Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business. Does any of this sound familiar? I’m raising my hand as a founding member of that club. Welcome fellow misfit. Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here. This is a safe place where we will be talking about: ** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in. ** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision that you make in your business. ** And maybe even more importantly, we are going to talk about working from a habit and a place of rest. ** From time to time, we’re also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business? If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place. The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out. Welcome to Doing Business Gently. >>Website: https://SelahStudios.co >> IG: https://Instagram.com/martagoertzen >> FB: https://Facebook.com/selahstudiosco >> Pinterest: https://Pinterest.com/selahstudiosco
Episodes

Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
Do you ever find yourself feeling anxious and stressed as an entrepreneur?
You're not alone. Many of us experience the pressures and challenges that come with running our own businesses. But what if there was a simple practice that could help alleviate those anxious feelings and bring more contentment into your life?
In this week's episode of The Selah Entrepreneur podcast, titled "The Anxious Entrepreneur: 4 Reasons to Keep a Daily Gratitude List," I’m sharing some of my journey with anxiety and how I discovered the power of gratitude as a transformative tool.
Cultivating a habit of gratitude has been one of the most significant changes in my journey with anxiety. By intentionally looking for things to be grateful for each day, Marta found that her perspective shifted, and she began to appreciate the small moments and details that bring joy and change our attitudes.
So, how can you start incorporating gratitude into your daily life as an entrepreneur? Tune in to this week's episode of The Selah Entrepreneur podcast to hear four compelling reasons to keep a daily gratitude list. Discover some actionable steps you can take to cultivate a habit of gratitude and bring more joy and peace into your entrepreneurial journey.
Don't miss out on this valuable episode! And remember, you're not alone in your entrepreneurial journey. I’m here to help and support you every step of the way.
*******
Resources:
Health Benefits of Gratitude: https://www.uclahealth.org/news/health-benefits-gratitude
Gratitude Starter Kit: https://SelahStudios.co/gratitude
Read the Transcript at https://SelahStudios.co/23
*******
Let's Connect:
Instagram:
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> HOW CLEAR ARE YOU ABOUT YOUR BUSINESS?: If you are ready to take your first step towards business clarity and stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment. Find out where you are in your business clarity journey today. https://selahstudios.co/assessment
>> BUSINESS CLARITY COACHING: Are you in need of a Business Clarity Reset? Get the support, tools, and resources you need with my Mini Business Clarity Toolkit Coaching here -- https://SelahStudios.co/reset

Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
Have you ever experienced that incredible moment of clarity in your business?
The moment when everything falls into place, and you can see the next step ahead of you? It’s a feeling of excitement, relief, and possibility all rolled into one.
In the latest episode of The Selah Entrepreneur Podcast, we’re diving into the topic of clarity and its positive effects it can have on your business. I’m sharing more about my own journey of discovering clarity, a journey that came through taking action.
The journey is where you have those moments of discovery that are to be celebrated. Each discovery is a milestone in your entrepreneurial journey.
So what are the positive effects of having clarity in your business?
Join me and listen to this week’s podcast and embark on the journey of discovery together.
*******
Resources:
Read the Post, Find the Transcript, and a list of Commonplace Journaling resources: The Selah Entrepreneur Podcast – Episode 22 Podcast
*******
Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> HOW CLEAR ARE YOU ABOUT YOUR BUSINESS?: If you are ready to take your first step towards business clarity and stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment. Find out where you are in your business clarity journey today. https://selahstudios.co/assessment
>> BUSINESS CLARITY COACHING: Are you in need of a Business Clarity Reset? Get the support, tools, and resources you need with my Mini Business Clarity Toolkit Coaching here -- https://SelahStudios.co/reset
>> THE SELAH SOCIETY MASTERMIND: Is a small group of women who meet regularly to help each other grow simple, sustainable businesses. It is a place where you can bring a question and get immediate feedback, ask for and receive accountability, and invest in the lives and businesses of the others in your group. https://SelahStudios.co/mastermind/

Wednesday Oct 11, 2023
Wednesday Oct 11, 2023
Have you ever found yourself in a state of confusion and uncertainty about what to do next in your business?
Feeling stuck and behind while others seem to be thriving can be incredibly isolating. If this sounds familiar, don't worry, you are not alone.
As entrepreneurs, we all face moments of uncertainty and confusion, which can be isolating and detrimental to our progress.
In today’s episode I’m sharing four negative effects a lack of clarity can have on your business and as well as five strategies to combat them and regain control over your business.
A lack of clarity in your business can have lasting negative effects, however, by taking proactive steps and implementing the strategies shared in this episode, you can overcome these obstacles and regain control over your business journey.
Clarity doesn't come in an instant. It's a journey of discovery and finding answers layer by layer. I know firsthand the frustration and doubt that can come from feeling stuck, but I also know the power of asking better questions and seeking support from trusted colleagues and communities.
By embracing the messy middle and digging deep, you can break free from the negative effects of a lack of clarity and start designing a sustainable business that aligns with who you truly are.
Let's dive into the four negative effects of a lack of clarity and discover five actionable tips to fight back against them.
*******
Resources:
Read the Post, Find the Transcript, and a list of Commonplace Journaling resources: The Selah Entrepreneur Podcast – Episode 21 Podcast
*******
Let's Connect:
Instagram: https://instagram.com/selahstudios.co
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> HOW CLEAR ARE YOU ABOUT YOUR BUSINESS?: If you are ready to take your first step towards business clarity and stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment. Find out where you are in your business clarity journey today. https://selahstudios.co/assessment
>> BUSINESS CLARITY COACHING: Are you in need of a Business Clarity Reset? Get the support, tools, and resources you need with my Mini Business Clarity Toolkit Coaching here -- https://SelahStudios.co/reset

Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
Welcome to another episode of The Selah Entrepreneur podcast. I'm your host, Marta Goertzen, and I'm excited to dive into a topic that I'm truly passionate about - the benefits of keeping a Commonplace Journal for your business.
Now, before you start picturing a dear diary kind of journal, let me assure you that this is a whole different ballgame. We're not talking about pouring out in a “Dear Diary” type of journaling practice. This is about creating a tangible space to capture the valuable ideas, insights, and reflections that come our way in our entrepreneurial journey.
For years, I've been an avid collector of quotes, filling countless notebooks and digital folders with the wisdom I've stumbled upon. But my favorite method by far is using a Commonplace Journal, also known as a “Thinker's Notebook”. It's a centralized place where I can record all the interesting ideas, quotes, and resources that cross my path, as well as reflect on them and delve deeper into their meaning and application.
I know many of us entrepreneurs are collectors of ideas and resources. We attend courses, download e-books, and gather inspiration from various sources. However, without a structured way to engage with this information, it often gets lost or forgotten. That's where a Commonplace Journal comes in. It allows us to pause, review, evaluate, and truly absorb the knowledge we acquire. It also helps us identify patterns, connect different ideas, and find new insights that we might have otherwise missed.
In this episode, we'll explore how a Commonplace Journal can be a valuable tool in our entrepreneurial and clarity journeys. We'll discuss how it can help us organize our thoughts, preserve important information, and spark creative connections. So, whether you're a notebook lover like me or simply seeking a more intentional way to engage with the information overload, this episode is for you.
So grab your favorite notebook and a pen, and join me as we dive into the world of Commonplace Journaling for business.
If you're tired of endlessly searching for the answers and ready to take control of your entrepreneurial path, you're in the right place. Together, we'll uncover the truth behind the noise, find joy in serving others, and create a business that brings fulfillment and success. So let's dive in and start this transformative journey together. Welcome to The Selah Entrepreneur podcast!
*******
Links & Resources:
Read the Post, Find the Transcript, and a list of Commonplace Journaling resources: The Selah Entrepreneur Podcast – Episode 20 Podcast
Read “The Benefits of Journaling by Hand” blog post: https://selahstudios.co/benefits-of-journaling-by-hand/
*******
Let's Connect:
Instagram: https://instagram.com/selahstudios.co
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> HOW CLEAR ARE YOU ABOUT YOUR BUSINESS?: If you are ready to take your first step towards business clarity and stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment. Find out where you are in your business clarity journey today. https://selahstudios.co/assessment
>> BUSINESS CLARITY COACHING: Are you in need of a Business Clarity Reset? Get the support, tools, and resources you need with my Mini Business Clarity Toolkit Coaching here -- https://SelahStudios.co/reset

Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
Both caregiving and entrepreneurship are calling on our Hearts there are days it is hard to balance living in these two worlds
In this episode we are diving into the topics of caregiving, entrepreneurship, and self-care, specifically for women over 50. I’m sharing my own personal experience of being a caregiver and how, years ago, it has influenced my decisions to enter the world of self-employment. Listen in as we explore the challenges and rewards of being a caregiver, the mental and emotional toll it can take, and the importance of self-care and intentional rest in balancing these two worlds. Whether you're running a business from home, caring for aging parents or family members, or dealing with chronic illness yourself, this episode is for you. I’ll walk you through a series of questions to ask, and steps to to help you find some sanity amidst the demands of caregiving and entrepreneurship.
Join us as we take a deep dive into this important and often overlooked topic. Let's prioritize our well-being and learn to thrive in our roles as entrepreneurs and caregivers.
*******
Links & Resources:
Read the transcript: The Selah Entrepreneur Podcast – Episode 19 Podcast
Episode 11 - Is your business leaving your exhausted? You need more than sleep: Listen in here
Episode 14 - Simplifying Self-Care for Busy Entrepreneurs: Listen in here
*******
Let's Connect: Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> HOW CLEAR ARE YOU ABOUT YOUR BUSINESS?: If you are ready to take your first step towards business clarity and stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment. Find out where you are in your business clarity journey today. https://selahstudios.co/assessment
>> BUSINESS CLARITY COACHING: Are you in need of a Business Clarity Reset? Get the support, tools, and resources you need with my Mini Business Clarity Toolkit Coaching here -- https://SelahStudios.co/reset

Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
Essentialism, Business Clarity and Growth, and Quarterly Business Reviews
Have you ever read a book that completely altered your perspective? One that changed the way you view the world and your business? That's exactly what happened to me when I read "Essentialism" by Greg McKeown.
In this book, McKeown shares the concept of “essentialism”, which revolves around making better decisions about how we allocate our time and energy. One practice he recommends is conducting a quarterly off-site review to evaluate our decisions and align them with our values.
Inspired by McKeown's ideas, I started implementing my own version of the review routine as a “Quarterly Business Review”. This practice has become a vital component of my entrepreneurial journey, helping me become an intentional and strategic business owner. I've witnessed firsthand how it helps keep me focused, motivated, and aligned with my goals and vision.
During the episode, I dive into the importance of quarterly reviews and how they can benefit your business. We discuss:
Connecting with your purpose and big why
Evaluating your calendar and commitments
Assessing the status of your goals
Setting new goals for the upcoming quarter
Making better decisions in your day-to-day operations
Recognizing when outside help may be necessary
Becoming a more intentional and strategic business leader
Don't miss this opportunity to gain clarity, boost productivity, and enhance your business! Remember, success comes from being intentional and regularly assessing our choices.
Tune in now and unlock the power of conducting quarterly business reviews in six easy steps.
*******
Links & Resources:
Read the transcript: The Selah Entrepreneur Podcast – Episode 18 Podcast
Business Quarterly Review Workshop: https://SelahStudios.co/assessment
Essentialism by Greg McKeown: Click here to learn more
Episode 15 - Overcome Your Business Confusion With a Business Clarity Map: Listen in here
*******
Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> FREE: If you are ready to stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment to find out where you are in your business clarity journey. https://selahstudios.co/assessment
>> BUSINESS CLARITY CALL: Schedule a free Business Clarity Call to find out how Business Clarity Coaching might be your best next step. https://selahstudios.co/claritycall/
>> CLARITY COACHING: Are you in need of a Business Clarity Reset? Get the support, tools, and resources you need with my Mini Business Clarity Toolkit Coaching here -- https://SelahStudios.co/miniclaritytoolkit

Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
Welcome back to The Selah Entrepreneur podcast. Today's episode is filled with valuable insights and lessons learned from my morning walks with my dogs. We'll delve into the concept of "asking for what you need" and discuss why it's okay to prioritize yourself and your business.
In this episode, I'm sharing my personal journey of rediscovering the power of asking for what I need and how it has helped me take care of my senior dog, Oliver.
We'll explore the struggles of being a people pleaser and the impact it can have on both our personal and professional lives.
We'll also discuss the importance of simplifying and streamlining various aspects of our lives, from caregiving responsibilities to marketing strategies. I'll provide practical tips on how to evaluate what is working and address any kinks in the system.
Throughout the episode, we'll touch on the delicate balance between accommodating others and prioritizing ourselves. I'll open up about my experiences with clients, self-care, and the eye-opening moment when I realized that I can meet both my senior dog's needs and my own.
Lastly, we'll explore the challenges women, entrepreneurs, and caregivers face with the tendency to be people pleasers and accommodators. I'll share strategies for finding this balance and the importance of asking for what you need, even when it feels uncomfortable.
So, grab a cup of tea, put on your walking shoes, and join me on this trail of wisdom and self-discovery. It's time to embrace the power of asking for what you need in order to create a thriving and balanced life as an entrepreneur. Let's dive in!
*******
Links & Resources:
Read the show transcript: https://SelahStudios.co/17
Take the Business Clarity Assessment: https://SelahStudios.co/assessment
*******
Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> FREE: If you are ready to stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment to find out where you are in your business clarity journey. https://selahstudios.co/assessment
>> BUSINESS CLARITY CALL: Schedule a free Business Clarity Call to find out how Business Clarity Coaching might be your best next step. https://selahstudios.co/claritycall/
>> CLARITY COACHING: Are you in need of a Business Clarity Reset? Get the support, tools, and resources you need with my Mini Business Clarity Toolkit Coaching here -- https://SelahStudios.co/miniclaritytoolkit

Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
Today we are diving into a topic that has been on my mind lately: commitment to business success.
This question about commitment has been brought to my attention by various mentors and in different contexts, forcing me to take a deep dive into my own level of dedication.
I've been asking myself some hard-hitting questions, such as:
How truly committed am I to my business success?
Are my beliefs aligning with my actions?
Am I actively pursuing business clarity as my company evolves?
And most importantly, am I committed to the priorities I've set for my business?
It's all too easy to set goals and then forget about them, or to lose sight of our priorities over time. I've experienced this firsthand, where I would set goals at the beginning of a quarter, only to completely forget about them as time went on. It's a habit that I need to actively work on and improve.
Forgetting or neglecting our goals is a clear indication that we are not truly committed to them, and this lack of commitment can have a significant impact on our businesses.
So, in this episode, we're going to explore three ways to evaluate our commitment to our business success.
But before we dive into the topic, let's establish a common understanding of the word "commitment."
According to the Merriam Webster Dictionary, commitment is defined as an agreement or a pledge to do something in the future. It's a promise we make to ourselves and others. It also refers to the state of being emotionally impelled or driven forward. In other words, commitment involves a strong moral pressure that urges us to take action.
Now, armed with this definition, I want you to reflect on your own business priorities and goals.
How committed are you to them?
Do your daily, weekly, and monthly actions align with your stated priorities?
And most importantly, what are your business results saying about your level of commitment?
To help you assess your commitment, we'll explore three key areas: business habits, calendar management, and goal alignment. By asking ourselves the right questions and evaluating our current state, we can gain valuable insight into our level of dedication.
So let's dive in and discover just how committed we are to our business success.
*******
Links & Resources:
Read the show transcript: https://SelahStudios.co/16
Take the Business Clarity Assessment: https://SelahStudios.co/assessment
Judy Weber - The Belief Triad: Ep 237 The Belief Triad Make Selling Joyful & yes, even fun!
Judy Weber - Transform Your Expertise from Employee to CEO: Ep 185 From Employee to CEO The 3 Things You Need to Transform Your Expertise into Thriving Business
*******
Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> FREE: If you are ready to stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment to find out where you are in your business clarity journey. https://selahstudios.co/assessment
>> BUSINESS CLARITY CALL: Schedule a free Business Clarity Call to find out how Business Clarity Coaching might be your best next step. https://selahstudios.co/claritycall/
>> CLARITY COACHING: Get clarity on your business and website plans with the Business Clarity Coaching Sessions: https://SelahStudios.co/coaching
>> BUSINESS CLARITY ROADMAP: If you are finally ready to stop feeling stuck and confused about your business, I’d love to help! Learn more at https://SelahStudios.co/roadmap

Wednesday Aug 30, 2023
Wednesday Aug 30, 2023
Do you ever find yourself overwhelmed and confused about the direction of your business? If so, you’re not alone.
Many entrepreneurs face the challenge of making important decisions amidst the noise and endless options.
That’s where a Business Clarity Map comes in. Join me on this week’s episode as we dive into the power of creating a Business Clarity Map. I will guide you through the process of mapping out and charting your business to remind yourself of what you know to be true about you and your business today.
A Business Clarity Map can be your saving grace when the noise of your inbox and social media feeds gets too loud and the decisions feel too big. It’s a tool you can refer to, helping you say yes to the right opportunities and confidently say no to distractions.
Join me in this episode as I share my personal journey of finding clarity in my business and guide you through creating your own custom clarity map..
If you’re tired of feeling discouraged and frustrated by the lack of clarity in your business, then this episode is for you. Don’t miss out on this opportunity to gain clarity and direction for your entrepreneurial journey.
Listen to the latest episode of The Selah Entrepreneur podcast, “Overcome Your Business Confusion with Your Own Business Clarity Map”. Grab a pen and paper, and get ready to build your own business clarity map.
Remember, clarity is not an instant fix, but a journey of discovery. Let’s embark on this journey together.
*******
Links & Resources:
Read the show transcript: https://SelahStudios.co/15
*******
Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> FREE: If you are ready to stop guessing about what’s keeping you stuck & confused in your business, take the Business Clarity Assessment to find out where you are in your business clarity journey. https://selahstudios.co/assessment
>> BUSINESS CLARITY CALL: Schedule a free Business Clarity Call to find out how Business Clarity Coaching might be your best next step. https://selahstudios.co/claritycall/
>> CLARITY COACHING: Get clarity on your business and website plans with the Business Clarity Coaching Sessions: https://SelahStudios.co/coaching
>> BUSINESS CLARITY ROADMAP: If you are finally ready to stop feeling stuck and confused about your business, I’d love to help! Learn more at https://SelahStudios.co/roadmap

Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
I’m excited to dive into a topic that is so important for busy entrepreneurs like us - self-care.
As women over 50, we often find ourselves juggling multiple responsibilities - running a business, taking care of aging parents or family caregiving, and trying to maintain a healthy work-life balance. It's no wonder we sometimes forget to prioritize our own rest and well-being.
In today's episode, we'll be exploring the concept of creating your very own "Take-A-Break Kit." This idea came to me during my recent camping trips, where I realized that my usual idea of vacationing needed a revamp. Instead of filling my schedule with activities and exploration, I found myself craving deep rest and relaxation.
Through these experiences, I was reminded that rest doesn't have to be complicated, and it's essential to adapt our self-care routines to our current needs and season of life. As entrepreneurs, it's easy to get caught up in the day-to-day tasks and forget to listen to our bodies and give ourselves the rest we truly need.
We'll be exploring ways to simplify self-care and create personalized Take-A-Break Kits that cater to our specific needs. We'll discuss the cumulative effects of stress and toxic hustle, and how neglecting rest can impact our mental, emotional, and physical well-being.
I'll also share some of my own personal experiences and signals that indicate it's time for me to take a break. Remember, everyone's signals will be different, so take a moment to identify your own and prioritize your well-being.
I'm here to guide you on this journey of discovery and help you find the clarity and confidence to build a sustainable business and live a life filled with intentional rest. So, let's kick off this new series on self-care and dive into creating our own Take-A-Break Kits. Thank you for joining me on The Selah Entrepreneur podcast - let's get started!
*******
Links & Resources:
Read the show transcript: https://SelahStudios.co/14
Episode 3: Mini Retreats: 3 Reasons You Need to Schedule Regular Breaks From Your Business: https://selahstudios.co/3
Take the Business Clarity Assessment: https://SelahStudios.co/assessment
Private Campgrounds: https://Hipcamp.com
*******
Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> FREE: If you are ready to stop guessing about what's keeping you stuck & confused in your business, take the Business Clarity Assessment to find out where you are in your business clarity journey. https://selahstudios.co/assessment
>> DISCOVERY CALL: Schedule a free Discovery Call to find out how Business Clarity Coaching might be your best next step. https://selahstudios.co/discovery/
>> CLARITY COACHING: Get clarity on your business and website plans with the Business Clarity Coaching Sessions: https://SelahStudios.co/coaching