Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business
Welcome to Doing Business Gently, a podcast for women over 50 who are building a business alongside the real demands of midlife: caregiving seasons, health challenges, big life transitions, and the ever-changing world of entrepreneurship.
At some point, many women reach a confusing moment: the business technically works, but something no longer fits. The work feels heavier. The direction feels unclear. What once worked no longer feels aligned.
Most business advice says to push harder, scale faster, or start over completely.
But there's another way.
This podcast explores what it looks like to build a gentle business, one that fits your current season of life, grows from a place of rest, and makes room for the deeper impact you know you're capable of. We talk about finding your voice, reclaiming your clarity, and doing meaningful work without losing yourself in the process.
Here we talk about:
- The messy middle of entrepreneurship
- Building a business that fits your season of life
- Finding clarity when direction feels uncertain
- Doing meaningful work from a place of rest
- Stepping into deeper impact without the drain of constant hustle
If you're a woman over 50 who's ready to stop pushing through and start building something that truly fits who you are right now... you are in the right place.
Welcome to Doing Business Gently.
Website: https://SelahStudios.co/podcast
Episodes

Jul 3, 2024
Jul 3, 2024
23 min
3 Practical Reasons to Regularly Disconnect from Your Business
Do you ever feel overwhelmed by the constant demands of running a business? Have you ever taken time away from your business only to realize just how tired you really are? You’ve probably been too busy or too engrossed in your work to realize it.
Sometimes the best thing you can do for your business—and yourself—is to step away.
Today let's look at why regularly disconnecting from your business is vital and how it can help you reconnect more meaningfully.
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Links & Resources Mentioned:
Read the Post or Transcript Here – https://SelahStudios.co/58
The Selah Society Mastermind - https://SelahStudios.co/mastermind
Download Your 7-Day Gratitude Starter Kit here - https://SelahStudios.co/gratitude
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to find clarity about the direction of your business? I’d love to help:
*** SELAH SOCIETY MASTERMIND: The Selah Mastermind group is a carefully curated group of heart-centered entrepreneurial women who do business and life together. It’s a private, safe and supportive community where you can ask for help and to give your help in return. Think of it as having your own personal advisory board of fellow business owners who know you, your business, your struggles, and your dreams — https://SelahStudios.co/mastermind
*** BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business — https://SelahStudios.co/breakthrough

Jun 19, 2024
Jun 19, 2024
15 min
Rediscover Your Entrepreneurial Passion: It's Never Too Late
In this episode of the Selah Entrepreneur Podcast, we explore the common feeling of stagnation in business, especially among those over 50, and the belief that it's too late for major changes. I’m sharing personal experiences and stories from members of the Selah Society Mastermind group about reigniting their passion and making significant changes even later in life.
Key topics include evaluating and updating your business model, embracing the shift from generalist to specialist roles, and understanding that it's okay to pivot and evolve as both you and your audience grow. The episode encourages listeners of all ages to not give up on their dreams and to continually seek a business they love.
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Links & Resources Mentioned:
Read the Post or Transcript Here – https://SelahStudios.co/57
Grab Your Business Clarity Audit here! A great first step to figure out where you are stuck in growing your business: https://SelahStudios.co/audit
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity about the direction of your business? I’d love to help:
*** SELAH SOCIETY MASTERMIND: The Selah Mastermind group is a carefully curated group of heart-centered entrepreneurial women who do business and life together. It’s a private, safe and supportive community where you can ask for help and to give your help in return. Think of it as having your own personal advisory board of fellow business owners who know you, your business, your struggles, and your dreams — https://SelahStudios.co/mastermind
*** THE SELAH ENTREPRENEUR JOURNAL: Are you ready to break free from toxic hustle and infuse intention and rest into your entrepreneurial journey? The Selah Entrepreneur Journal is a quarterly magazine style journal for Christian Women Entrepreneurs who are ready to develop their own pause and reflect routines — https://SelahStudios.co/journal
*** BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business — https://SelahStudios.co/breakthrough

Jun 12, 2024
Jun 12, 2024
21 min
Do you feel alone and isolated in your online service-based business?
In this episode I'm sharing how masterminds have been pivotal in my business growth and how they can help you too.
The right community, like masterminds, can be what you need to stop feeling alone, have a safe place to get help when you need it, and how you can help others.
In this episode you will learn:
Why coaching is key in your business
5 Reasons to consider joining a mastermind
Why doing business in isolation can hurt you and your business
How important it is to be in a place where you can give and receive support
*******Links & Resources Mentioned:
Read the Post or Transcript Here – https://SelahStudios.co/56
Grab Your Business Clarity Audit here! A great first step to figure out where you are stuck in growing your business: https://SelahStudios.co/audit
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Let’s Connect:Instagram: https://Instagram.com/martagoertzenFacebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for about the direction of your business? I’d love to help:
*** SELAH SOCIETY MASTERMIND: The Selah Mastermind group is a carefully curated group of heart-centered entrepreneurial women who do business and life together. It’s a private, safe and supportive community where you can ask for help and to give your help in return. Think of it as having your own personal advisory board of fellow business owners who know you, your business, your struggles, and your dreams — https://SelahStudios.co/mastermind
*** THE SELAH ENTREPRENEUR JOURNAL: Are you ready to break free from toxic hustle and infuse intention and rest into your entrepreneurial journey? The Selah Entrepreneur Journal is a quarterly magazine style journal for Christian Women Entrepreneurs who are ready to develop their own pause and reflect routines — https://SelahStudios.co/journal
*** BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business — https://SelahStudios.co/breakthrough

Jun 5, 2024
Jun 5, 2024
24 min
Recently, I conducted a survey among my Grateful Friday newsletter readers, and an overwhelming number of responses revealed a common concern—stress related to managing their businesses. So today we are talking about some of the common source of stress among women entrepreneurs in their business journeys. We'll look at the impact of the stress of staying stuck in our business on our health and business performance while offering practical steps to combat it. Listen in to discover 3 simple ways to start managing stress today and find more business clarity along the way.
*******Links & Resources Mentioned:
Read the Post or Transcript Here – https://SelahStudios.co/55
Business Clarity Breakthrough: https://SelahStudios.co/breakthrough
Get Unstuck Coaching Session: https://SelahStudios.co/getunstuck
Grab Your Business Clarity Audit here! A great first step to figure out where you are stuck in growing your business: https://SelahStudios.co/audit
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Let’s Connect:Instagram: https://Instagram.com/martagoertzen Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for about the direction of your business? I’d love to help:
*** GET UNSTUCK COACHING SESSION: Do you find yourself feeling stuck in your business unsure of where to go or what do next? Have you felt like you’ve tried everything but nothing makes sense? Oh how I get it!!! Been there, done that, didn’t want the t-shirt. I’d love to help you get unstuck, find some clarity, and the action steps you need to build a foundation from. We can do that in an unstuck coaching session — https://SelahStudios.co/getunstuck
*** THE SELAH ENTREPRENEUR JOURNAL: Are you ready to break free from toxic hustle and infuse intention and rest into your entrepreneurial journey? The Selah Entrepreneur Journal is a quarterly magazine style journal for Christian Women Entrepreneurs who are ready to develop their own pause and reflect routines — https://SelahStudios.co/journal
*** BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business — https://SelahStudios.co/breakthrough

May 29, 2024
May 29, 2024
25 min
Have you wondered if you are ready to pivot and grow your business?
Today we are talking about 5 signals women entrepreneurs should not ignore in their business. These are signals that you are ready to grow as a business owner and your business is ready to evolve.
Geared towards solo entrepreneurs, especially women in online service-based businesses, this discussion sheds light on feelings of restlessness, struggles with motivation, inconsistencies in marketing, and the realization of untapped expertise.
Once you identify the signals and how they impact the stress in your life and business, well then take a look at ways to handle and manage that stress through a self-examination process to help you design an aligned business.
*******Links & Resources Mentioned:
Read the Post or Transcript Here – https://SelahStudios.co/54
Listen to Episode 47: Stop Playing Quiet and Make Yourself Heard - https://selahstudios.co/ep-47-its-time-to-stop-playing-quiet-and-make-yourself-heard/
Business Clarity Breakthrough: https://SelahStudios.co/breakthrough
Get Unstuck Coaching Session: https://SelahStudios.co/getunstuck
Grab Your Business Clarity Audit here! A great first step to figure out where you are stuck in growing your business: https://SelahStudios.co/audit
*******
Let’s Connect:Instagram: https://Instagram.com/martagoertzen Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for about the direction of your business? I’d love to help:
*** GET UNSTUCK COACHING SESSION: Do you find yourself feeling stuck in your business unsure of where to go or what do next? Have you felt like you’ve tried everything but nothing makes sense? Oh how I get it!!! Been there, done that, didn’t want the t-shirt. I’d love to help you get unstuck, find some clarity, and the action steps you need to build a foundation from. We can do that in an unstuck coaching session — https://SelahStudios.co/getunstuck
*** THE SELAH ENTREPRENEUR JOURNAL: Are you ready to break free from toxic hustle and infuse intention and rest into your entrepreneurial journey? The Selah Entrepreneur Journal is a quarterly magazine style journal for Christian Women Entrepreneurs who are ready to develop their own pause and reflect routines — https://SelahStudios.co/journal
*** BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business — https://SelahStudios.co/breakthrough

May 22, 2024
May 22, 2024
25 min
In the hustle and bustle of running a business, rest is often underestimated. We are conditioned to believe that round-the-clock work equates to dedication and success. However, pushing through fatigue without taking necessary breaks can lead to burnout, diminished creativity, and poor decision-making.
Many women entrepreneurs struggle with exhaustion from balancing business, health, and caregiving.
Learn about different types of rest, combating perfectionism and people-pleasing, and establishing boundaries for a balanced life. Don't quit - learn to rest and rejuvenate for a more fulfilling entrepreneurial journey.
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Links & Resources Mentioned:Read the Post or Transcript Here – https://SelahStudios.co/53Listen to Episode 1: We Need to Learn to Work From Rest -- https://SelahStudios.co/1Listen to Episode 14: Simplifying Self-Care for Busy Entrepreneurs: Create a Take-A-Break Kithttps://selahstudios.co/ep-14-simplifying-self-care-for-busy-entrepreneurs-create-a-take-a-break-kit/
Explore these two quizzes to help you figure out what type you need in this season: https://TheBonnieGray.com/soulcarequizhttps://www.restquiz.com/quiz/rest-quiz-test/
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Let’s Connect:Instagram: https://Instagram.com/martagoertzenFacebook: https://Facebook.com/selahstudiosco
*******Are you ready to find clarity for your business and website? I’d love to help:
*** GET UNSTUCK COACHING SESSION: Do you find yourself feeling stuck in your business unsure of where to go or what do next? Have you felt like you’ve tried everything but nothing makes sense? Oh how I get it!!! Been there, done that, didn’t want the t-shirt. I’d love to help you get unstuck, find some clarity, and the action steps you need to build a foundation from. We can do that in an unstuck coaching session — https://SelahStudios.co/getunstuck
*** THE SELAH ENTREPRENEUR JOURNAL: Are you ready to break free from toxic hustle and infuse intention and rest into your entrepreneurial journey? The Selah Entrepreneur Journal is a quarterly magazine style journal for Christian Women Entrepreneurs who are ready to develop their own pause and reflect routines — https://SelahStudios.co/journal
*** BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business — https://SelahStudios.co/breakthrough

May 15, 2024
May 15, 2024
15 min
Own your entrepreneurial journey! It's your journey, no one else's.
In this episode, I discuss the importance of mapping out and accepting your entrepreneurial journey timeline. So often we move from one thing to the next without taking the time to reflect on everything we've accomplished and learned along the way. By going back and outlining the major events, projects, lessons, wins and setbacks year-by-year, you'll gain a greater appreciation for how far you've come.
This exercise allows you to celebrate your achievements, identify what worked well or didn't, and uncover insights to apply moving forward.
My challenge to you is to carve out time to map your own entrepreneurial timeline - it's an enlightening process that will help you get okay with your unique business path and decide what adjustments you may want to make. AND.... don't forget to revisit and update your timeline regularly too! Keep updating it with what you learn moving forward.
Links & Resources Mentioned:
Read the Post or Transcript Here – https://SelahStudios.co/52
Grab your “Get Unstuck” Coaching Session Here! https://SelahStudios.co/getunstuck
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> GET UNSTUCK COACHING SESSION: Do you find yourself feeling stuck in your business unsure of where to go or what do next? Have you felt like you’ve tried everything but nothing makes sense? Oh how I get it!!! Been there, done that, didn’t want the t-shirt. I’d love to help you get unstuck, find some clarity, and the action steps you need to build a foundation from. We can do that in an unstuck coaching session — https://SelahStudios.co/getunstuck
>> THE SELAH ENTREPRENEUR JOURNAL: Are you ready to break free from toxic hustle and infuse intention and rest into your entrepreneurial journey? The Selah Entrepreneur Journal is a quarterly magazine style journal for Christian Women Entrepreneurs who are ready to develop their own pause and reflect routines — https://SelahStudios.co/journal
>> BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business — https://SelahStudios.co/breakthrough

May 8, 2024
May 8, 2024
23 min
In today's episode we are considering the entrepreneurial journey and a place that many entrepreneurs face at some point in their journey – feeling stuck in doubt and confusion.
Feeling stuck in doubt and confusion is a common challenge for many women entrepreneurs. It can stem from various sources, such as fear of failure, overwhelm from too much information, or a lack of clarity about your business identity. It's essential to recognize that you're not alone in this struggle.
In this episode we are exploring how to break free from this cycle and step into clarity and confidence in your business.
Links & Resources:
Read the transcript here: https://SelahStudios.co/51
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Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business -- https://SelahStudios.co/breakthrough
>> SELAH SOCIETY MASTERMIND: Do you often feel that running your online business often is a lonely adventure? That’s probably not what you imagined when you started your business. Well, I’ve got good news for you, it doesn’t have to be. And it shouldn’t. The Selah Society Mastermind is for you if you are looking for support on your business clarity journey and want to support others in return. -- https://SelahStudios.co/mastermind

May 1, 2024
May 1, 2024
13 min
In the world of entrepreneurship we are journeying through, it's easy to get caught up in the day-to-day routines of running a business. However, taking the time to create space for strategic thinking and reflection can be a game-changer for your business.
Today, we’re exploring the importance of adding room to think, reflect, and plan in your business, as well as practical tips on how to incorporate what I think is a vital practice into your schedule.
Dedicating time to think, reflect, and plan in your business is not a luxury but a necessity for sustainable growth and success. By implementing just one of these simple yet impactful practices such as a morning no-tech routine, gratitude exercises, and regular business reviews, you can cultivate a strategic mindset that can help your business move forward with purpose and intention.
Listen in to hear 4 simple ways to add time to think and reflect on your business into your schedule.
Links & Resources:
Read the transcript here: https://SelahStudios.co/50
Grateful Friday 7 days of Gratitude Starter Kit: https://selahstudios.co/gratitude/
Weekly Business Examen & Review: https://selahstudios.co/27
Quarterly Business Reviews: https://selahstudios.co/18
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Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business -- https://SelahStudios.co/breakthrough
>> SELAH SOCIETY MASTERMIND: Do you often feel that running your online business often is a lonely adventure? That’s probably not what you imagined when you started your business. Well, I’ve got good news for you, it doesn’t have to be. And it shouldn’t. The Selah Society Mastermind is for you if you are looking for support on your business clarity journey and want to support others in return. -- https://SelahStudios.co/mastermind

Apr 24, 2024
Apr 24, 2024
22 min
To Hustle or Not to Hustle That is the Question… or is it?
I’ve had a bit of a growing pet peeve with the anti-hustle message I see everywhere. I get it and actually agree with some perspectives I encounter online.
However, my beef with what I’m seeing is that we are not using the word hustle correctly.
Stress and hustle. We actually need both. A life completely stress free is not only boring, it’s not healthy. We also need hustle. It’s often the motivator we need to get stuff done, meet deadlines, or simply to push ourselves to do a little better.
The problem arises when hustle becomes the norm. It’s an everyday thing that we never take a break from.
Join me as we dive into the anti-hustle message that we everywhere and how it's not exactly accurate. It's also a discouraging message for women entrepreneurs who feel they are doing something wrong because they are in a season of hustle.
Links & Resources:
Read the transcript here: https://SelahStudios.co/49.
Ep. 27; You Need a Simple Weekly Business Examen & Review Practice
EP. 19: Rest IS an Action Step: Self-Care and the Caregiving Entrepreneur
Ep.14: Simplifying Self-Care for Busy Entrepreneurs: Create a Take-A-Break Kit
EP. 3: Mini-Retreats: 3 Reasons You Need to Schedule Regular Breaks From Your Business
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Let's Connect:
Instagram: https://instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to find clarity for your business and website? I’d love to help:
>> BUSINESS CLARITY COACHING: Have you lost your confidence in who you are as a business owner? Have you lost sight of your business dreams and goals? Let’s get you back on track with personalized coaching support and tools Business -- https://SelahStudios.co/breakthrough
>> SELAH SOCIETY MASTERMIND: Do you often feel that running your online business often is a lonely adventure? That’s probably not what you imagined when you started your business. Well, I’ve got good news for you, it doesn’t have to be. And it shouldn’t. The Selah Society Mastermind is for you if you are looking for support on your business clarity journey and want to support others in return. -- https://SelahStudios.co/mastermind









