The Gentle Business Rebellion - Online Business, Work From Rest, Midlife Christian Women, Aligned Business
Welcome to The Gentle Business Rebellion Podcast. A space for thoughtful women entrepreneurs (especially those of us who are over 50!) who have outgrown the business they built.
At some point in business, many women reach a confusing moment: the business technically works, but something no longer fits. The work feels heavier. The direction feels unclear. What once worked no longer feels aligned.
Most business advice says to push harder, scale faster, or start over completely.
But there’s another way.
This podcast explores what it looks like to redesign your business through a Gentle Pivot, rediscovering who you are in this season, redefining what your business needs to look like now, and realigning your work so that it supports your life, makes a way for you to have that deeper impact that you are longing for.
Here we talk about:
- The messy middle of entrepreneurship
- Recognizing your authority
- Thoughtful business growth
- Building businesses that honor your season of life
- Stepping into higher-level work without toxic hustle
If you’ve outgrown the business you built and know something deeper is calling you forward, you’re in the right place.
Welcome to The Gentle Business Rebellion.
Website: https://SelahStudios.co/podcast
Episodes

Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
The Power of Clear Values & Priorities in Your Gentle Business
Ready to stop second-guessing your business decisions? Let's explore how understanding your core values and current priorities can transform your business into a more aligned and gentle operation.
In this episode, you'll learn:
What core values and priorities really mean in business
How to identify and apply your values
Why boundaries are essential for a gentle business
How to align your calendar with your stated priorities
Key Timestamps:
[00:01:17] Life-business integration explanation
[00:02:24] Core pillars of a gentle business
[00:04:03] Definition of core values
[00:04:47] How values affect business decisions
[00:13:12] Setting realistic priorities
Resources Mentioned:
Gentle Business Life Mini Mind (launching February 2025): https://SelahStudios.co/minimind
Book: "Essentialism" by Greg McKeown: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404/
Blog Post & Transcript: https://SelahStudios.co/85
Let’s Connect:
Website: https://SelahStudios.co* Instagram: https://Instagram.com/martagoertzen

Wednesday Jan 22, 2025
Wednesday Jan 22, 2025
Is your business personality buried under everyone else's advice? It's time to uncover your true entrepreneurial identity.
In this episode, we dive into why knowing your business personality is crucial for creating a gentle, aligned business. Many entrepreneurs struggle because they're trying to follow conflicting advice instead of embracing their authentic business identity.
What you'll learn:
Why understanding your current entrepreneurial identity is different from who you were when you started
How to build a personal brand that truly reflects who you are
The connection between identity, clarity, and doing business gently
Why taking time to plan ("planuary") is better than rushing into the new year
Key Timestamps:
[00:00:00] - What is your business personality?
[00:02:00] - The three core components of gentle business
[00:04:00] - My journey from VA to coach
[00:09:35] - Taking time to plan ("planuary")
[00:10:28] - Real personal branding explained
Resources Mentioned:
Business Personality Quiz: https://SelahStudios.co/quiz
Episode #82-What Does it Mean to Do Business Gently? https://SelahStudios.co/82
Episode #83-How to Build a Gentle Business https://SelahStudios.co/83
Blog Post & Transcript: https://SelahStudios.co/84
Let’s Connect:
• Website: https://SelahStudios.co* Instagram: https://Instagram.com/martagoertzen

Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Building Your Dream Business: A Journey to Gentle Success
Today we're exploring how to build a business that fits you perfectly - just like choosing the right vehicle for a journey. I share my framework for creating a gently business simply and sustainably that doesn't burn you out.
What you'll learn:
How to identify what type of business journey you're on
The three key components of a gentle business: clarity, alignment, and rest
How to match your business style to your personality
Ways to build sustainable habits that keep your business running smoothly
Key Timestamps:
[00:00:32] Welcome and episode introduction
[00:01:07] Gentle Business Life Mini Mind announcement
[00:02:27] Understanding the business clarity journey
[00:03:03] Three types of business journeys explained
[00:06:16] The three components of a gentle business
[00:09:21] Business identity and choosing your "vehicle"
[00:11:33] Building healthy habits and routines
Resources Mentioned:
Gentle Business Life Mini Mind Program
Launch Date: First week of February 2025
Early bird pricing available through January 30th, 2025
Website: https://SelahStudios.co/minimind
Blog Post & Transcript: https://SelahStudios.co/83
Previous Episode: "What Does It Mean to Do Business Gently?"
Episode 82 in the series: https://SelahStudios.co/82
Let's Connect:
Website: https://SelahStudios.co
Instagram: https://Instagram.com/martagoertzen
Join the February 2025 Mini Mind cohort for group coaching and community support: https://SelahStudios.co/minimind

Monday Jan 20, 2025
Monday Jan 20, 2025
What if your business could feel gentler and less stressful?
In this episode of Doing Business Gently, we dive into what it truly means to run a business in a way that works with your life, not against it. I share my perspective on building a sustainable business that honors your energy, values, and current season of life.
What you'll learn:
The difference between healthy hustle and toxic hustle
How to build a flexible business that adapts to your life's changes
Why personal branding matters for sustainable business growth
Ways to design your business around your natural strengths
00:00 Welcome to Doing Business Gently
01:02 Introducing Gentle Business Life MiniMind
04:08 Exploring the Concept of Gentle Business
06:14 Understanding Entrepreneurial Identity
09:10 Building a Strong Personal Brand
11:30 Avoiding Toxic Hustle
13:03 Characteristics of a Gentle Business
14:44 Conclusion and Call to Action
**** LINKS & RESOURCES ****
Gentle Business{Life} MiniMind: https://SelahStudios.co/minimind
Blog Post & Transcript: https://SelahStudios.co/82
**** LET'S CONNECT ****
Website: https://SelahStudios.co/
Instagram: https://Instagram.com/martagoertzen

Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Do you ever wonder if there is a different way to do business?
Have you ever felt like something was wrong with you because your business feels so hard?
Or have you ever asked yourself, shouldn't I know what I want to be when I grow up by now?
Maybe you're a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you've never really fit into what and who the standard online business coaching says you need to be in your business.
Does any of this sound familiar? I'm raising my hand as a founding member of that club. Welcome fellow misfit. Hey there. I'm Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I'm glad you are here.
This is a safe place where we will be talking about:
Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in.
We also do that by talking about finding business clarity so that you're not constantly second guessing every decision that you make in your business.
And maybe even more importantly, we are going to talk about working from a habit and a place of rest.
From time to time, we're also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business?
If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place.
The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out. Welcome to doing business gently. Let's Connect!Website: https://SelahStudios.co/podcast or https://DoinBusinessGently.comIG: https://Instagram.com/martagoertzenPinterest: https://Pinterest.com/selahstudiosco

Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Transform Your Business Through Your Word of the Year
Join me as I share how my unexpected word for 2025 - "gentle" - is already inspiring meaningful changes in my business and life. We'll explore why wrestling with your chosen word can lead to powerful insights, and how embracing an unexpected theme can transform your business approach in surprising ways.
In this episode you'll learn:
* How to recognize and embrace the deeper meaning behind your word of the year
* Ways your chosen word can guide major business decisions and transitions
* The importance of aligning your business practices with life circumstances
* Why resistance to your word might signal its significance
* How to use your word as a filter for business decisions and growth
I'm sharing my personal journey with the word "gentle," including how it's prompting a podcast rebrand and influencing my approach to business coaching. Whether you're considering a word of the year or wondering how to make your current word more meaningful, this episode will help you understand the transformative power of letting your word guide your business decisions.
NOTE: This episode marks an exciting transition as we say goodbye to The Selah Entrepreneur podcast and prepare to return in January as "Doing Business Gently." I'll share how this change aligns with my word of the year and is the catalyst for new changes in my business for the coming year. *******Resources Mentioned: Blog post & Transcript: https://SelahStudios.co/81Episode: Word of the Year or New Year's Resolutions? Which One Do You Need? -- https://SelahStudios.co/31 Episode: I've Picked My Word of the Year... Now What? -- https://SelahStudios.co/3215-Minute Word of the Year Clarity Guide: Need help picking your Word of the Year? This quick guide will help you pick a great word for you to use in the coming year. You can find it at -- https://SelahStudios.co/wordoftheyear
*******
Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
Ready To Do Business Differently In The New Year?
Join me as we explore why January 1st doesn't have to be your deadline and how embracing "Planuary" can transform your approach to business planning.
We'll discuss why rushing through December isn't serving you, how to give yourself permission to plan at your own pace, and why choosing a strategic planning timeline that aligns with your life makes better business sense, and sets you up for a year of doing business differently.
In this episode you'll learn:
How embracing "Planuary" can help you create a more intentional and sustainable approach to business planning by taking the entire month of January to think, analyze, and strategize
Why removing the pressure of arbitrary deadlines allows you to enjoy the holiday season while setting yourself up for success in the new year
The importance of designing your business planning process around your energy levels, health needs, and family commitments
How to approach your Word of the Year selection without pressure, including using it as a quarterly filter for business decisions
Join me today as we challenge traditional business planning timelines and explore how giving yourself permission to rest, reflect, and plan deliberately can lead to better business outcomes. We'll discuss why there's "nothing magical about January 1st" and how to create a planning approach that truly serves you and your business
*******Blog & Transcript: You can read the transcript here: https://SelahStudios.co/80
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to start your own business clarity journey? I’d be honored to help:*** 15-Minute Word of the Year Clarity Guide: Need help picking your Word of the Year? This quick guide will help you pick a great word for you to use in the coming year. You can find it at -- https://SelahStudios.co/wordoftheyear
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
Are you feeling stuck between what your business is today and what you dream it could be?
Today we’re exploring what it truly means to find clarity in your business and why it sometimes feels like you're coming home when you finally figure it out.
We'll look at why taking action is crucial for finding your path and how testing your ideas leads to greater understanding of your business direction and your identity as an entrepreneur.
In this episode you'll learn:
Why clarity feels like "coming home" to your true business purpose
How to use past experiences to uncover clues about your best direction
The importance of taking action instead of getting lost in thinking about possibilities
Why experimentation and testing beat sitting in doubt and confusion
Join me today as we discuss moving from confusion to clarity and creating a business that truly fits who you are.
*******For Transcript visit: https://SelahStudios.co/79
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Wednesday Nov 27, 2024
Wednesday Nov 27, 2024
As you look ahead at the new year do you need to think differently about your business?
Join me as we explore how to apply lessons you’ve learned this year and apply them to your business plans for 2025.
We’re taking a look at why you need to test your business clarity. How to learn and grow with your clarity through analyzing results and what you are learning. And how taking action on your clarity is going to help you find even more clarity.
In this episode you’ll learn:
How to gain and test clarity in your business ideas
Discover the importance of taking action and learning from results
Understand the value of a methodical approach versus desperation
Explore the benefits of experimentation and low-risk testing methods
Join me today as we look at finding business clarity, testing it, and growing in our businesses this year and beyond.
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Links & Resources:
Blog Post & Transcript: https://SelahStudios.co/78
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Mindset is important, we don't question that. Are we paying enough attention to how our mindsets impact our business?
Recently I've been exploring what areas of my business I have a fixed mindset. A question I never realized I needed to ask or explore. This exploration has lead to interesting discoveries about my business. I'm learning areas where there is an opportunity for real growth.
It's important to stop and look at the lessons you are learning, where they are coming from, and what are you going to do with them.
Entrepreneurship is all about growth, change, and learning. What lessons are you learning right now?
In this episode you’ll learn:
1) 4 lessons I'm learning in my business right now
2) The importance of developing a growth mindset
3) Questions to ask about your
Join me today as we look at important lessons about business mindset and how it impacts our business, how we think about our business, and how we think about ourselves.
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Links & Resources:
Blog Post & Transcript: https://SelahStudios.co/77
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again. -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind










