Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses

82 || What Does Doing Business Gently Mean?

What if your business could feel gentler and less stressful?
In this episode of Doing Business Gently, we dive into what it truly means to run a business in a way that works with your life, not against it. I share my perspective on building a sustainable business that honors your energy, values, and current season of life.
What you'll learn:
The difference between healthy hustle and toxic hustle
How to build a flexible business that adapts to your life's changes
Why personal branding matters for sustainable business growth
Ways to design your business around your natural strengths
00:00 Welcome to Doing Business Gently
01:02 Introducing Gentle Business Life MiniMind
04:08 Exploring the Concept of Gentle Business
06:14 Understanding Entrepreneurial Identity
09:10 Building a Strong Personal Brand
11:30 Avoiding Toxic Hustle
13:03 Characteristics of a Gentle Business
14:44 Conclusion and Call to Action
**** LINKS & RESOURCES ****
Gentle Business{Life} MiniMind: https://SelahStudios.co/minimind
Blog Post & Transcript: https://SelahStudios.co/82
 
**** LET'S CONNECT ****
Website: https://SelahStudios.co/
Instagram: https://Instagram.com/martagoertzen

Introducing the Doing Business Gently podcast

Do you ever wonder if there is a different way to do business? 
Have you ever felt like something was wrong with you because your business feels so hard?
Or have you ever asked yourself, shouldn't I know what I want to be when I grow up by now?
Maybe you're a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you've never really fit into  what and who the standard online business coaching says you need to be in your business.
Does any of this sound familiar? I'm raising my hand as a founding member of that club. Welcome fellow misfit. Hey there. I'm Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I'm glad you are here.
This is a safe place where we will be talking about:
Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in.
We also do that by talking about finding business clarity so that you're not constantly second guessing every decision that you make in your business.
And maybe even more importantly, we are going to talk about working from a habit and a place of rest.
From time to time, we're also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business?
If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity,  build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place. 
The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out. Welcome to doing business gently. Let's Connect!Website: https://SelahStudios.co/podcast or https://DoinBusinessGently.comIG: https://Instagram.com/martagoertzenPinterest: https://Pinterest.com/selahstudiosco

81 || Transform Your Business Through Your Word of the Year

Transform Your Business Through Your Word of the Year
Join me as I share how my unexpected word for 2025 - "gentle" - is already inspiring meaningful changes in my business and life. We'll explore why wrestling with your chosen word can lead to powerful insights, and how embracing an unexpected theme can transform your business approach in surprising ways.
In this episode you'll learn:
* How to recognize and embrace the deeper meaning behind your word of the year
* Ways your chosen word can guide major business decisions and transitions
* The importance of aligning your business practices with life circumstances
* Why resistance to your word might signal its significance
* How to use your word as a filter for business decisions and growth
I'm sharing my personal journey with the word "gentle," including how it's prompting a podcast rebrand and influencing my approach to business coaching. Whether you're considering a word of the year or wondering how to make your current word more meaningful, this episode will help you understand the transformative power of letting your word guide your business decisions.
NOTE: This episode marks an exciting transition as we say goodbye to The Selah Entrepreneur podcast and prepare to return in January as "Doing Business Gently." I'll share how this change aligns with my word of the year and is the catalyst for new changes in my business for the coming year. *******Resources Mentioned: Blog post & Transcript: https://SelahStudios.co/81Episode: Word of the Year or New Year's Resolutions? Which One Do You Need? -- https://SelahStudios.co/31 Episode: I've Picked My Word of the Year... Now What? -- https://SelahStudios.co/3215-Minute Word of the Year Clarity Guide: Need help picking your Word of the Year? This quick guide will help you pick a great word for you to use in the coming year. You can find it at -- https://SelahStudios.co/wordoftheyear
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind
 

80 || It's Okay To Make New Year's Business Plans At Your Own Pace

Ready To Do Business Differently In The New Year? 
Join me as we explore why January 1st doesn't have to be your deadline and how embracing "Planuary" can transform your approach to business planning. 
We'll discuss why rushing through December isn't serving you, how to give yourself permission to plan at your own pace, and why choosing a strategic planning timeline that aligns with your life makes better business sense, and sets you up for a year of doing business differently.
In this episode you'll learn:
How embracing "Planuary" can help you create a more intentional and sustainable approach to business planning by taking the entire month of January to think, analyze, and strategize
Why removing the pressure of arbitrary deadlines allows you to enjoy the holiday season while setting yourself up for success in the new year
The importance of designing your business planning process around your energy levels, health needs, and family commitments
How to approach your Word of the Year selection without pressure, including using it as a quarterly filter for business decisions
Join me today as we challenge traditional business planning timelines and explore how giving yourself permission to rest, reflect, and plan deliberately can lead to better business outcomes. We'll discuss why there's "nothing magical about January 1st" and how to create a planning approach that truly serves you and your business
*******Blog & Transcript: You can read the transcript here: https://SelahStudios.co/80
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to start your own business clarity journey? I’d be honored to help:*** 15-Minute Word of the Year Clarity Guide: Need help picking your Word of the Year? This quick guide will help you pick a great word for you to use in the coming year. You can find it at -- https://SelahStudios.co/wordoftheyear
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind
 

79 || When You've Found Business Clarity it Feels Like Coming Home

Are you feeling stuck between what your business is today and what you dream it could be?
Today we’re exploring what it truly means to find clarity in your business and why it sometimes feels like you're coming home when you finally figure it out. 
We'll look at why taking action is crucial for finding your path and how testing your ideas leads to greater understanding of your business direction and your identity as an entrepreneur.
In this episode you'll learn:
Why clarity feels like "coming home" to your true business purpose
How to use past experiences to uncover clues about your best direction
The importance of taking action instead of getting lost in thinking about possibilities
Why experimentation and testing beat sitting in doubt and confusion
Join me today as we discuss moving from confusion to clarity and creating a business that truly fits who you are.
*******For Transcript visit: https://SelahStudios.co/79
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

78 || Do You Need to Test Your Business Clarity?

As you look ahead at the new year do you need to think differently about your business?
Join me as we explore how to apply lessons you’ve learned this year and apply them to your business plans for 2025. 
We’re taking a look at why you need to test your business clarity. How to learn and grow with your clarity through analyzing results and what you are learning. And how taking action on your clarity is going to help you find even more clarity.
In this episode you’ll learn: 
How to gain and test clarity in your business ideas
Discover the importance of taking action and learning from results
Understand the value of a methodical approach versus desperation 
Explore the benefits of experimentation and low-risk testing methods
Join me today as we look at finding business clarity, testing it, and growing in our businesses this year and beyond.
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Links & Resources:
Blog Post & Transcript: https://SelahStudios.co/78
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

77 || 4 Business Lessons Teaching Me How Important Mindset Is

Mindset is important, we don't question that. Are we paying enough attention to how our mindsets impact our business?
Recently I've been exploring what areas of my business I have a fixed mindset. A question I never realized I needed to ask or explore. This exploration has lead to interesting discoveries about my business. I'm learning areas where there is an opportunity for real growth.
It's important to stop and look at the lessons you are learning, where they are coming from, and what are you going to do with them.
Entrepreneurship is all about growth, change, and learning. What lessons are you learning right now?
In this episode you’ll learn: 
1) 4 lessons I'm learning in my business right now
2) The importance of developing a growth mindset
3) Questions to ask about your
Join me today as we look at important lessons about business mindset and how it impacts our business, how we think about our business, and how we think about ourselves. 
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Links & Resources:
Blog Post & Transcript: https://SelahStudios.co/77
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

76 || Business Clarity is the Foundation of a Strong Personal Brand

Finding Business Clarity is Key to Building Your Personal Brand and Why You Need Both
Do you ever find yourself stuck in doubt and confusion about your business and the direction you should go in? 
In this short series about finding business clarity, we’ve been exploring the phases of that clarity journey. In the final episode today, we are looking at the final SO THAT. You need business clarity SO THAT you can build a strong personal brand. 
When you learn to work from a place of rest, recognize your entrepreneurial identity, and understand the significance of clearly defining the problem you solve, this is the foundation you need to build a personal brand that you can feel confident in. In this episode you’ll learn: 
1) The phases of the Finding Business Clarity
2) Why you need to build a personal brand in 2024 and beyond
3) The benefits of clarity, confidence, and personal branding in designing a business that fits you
Join me today as we look at finding your SO THAT moment in your business clarity journey. 
 
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Links & Resources Mentioned:
Read the Transcript: https://SelahStudios.co/76
Harvard Business Review on Personal Branding: https://online.hbs.edu/blog/post/personal-branding-at-work
Luisa Zhou on Personal Branding: https://luisazhou.com/blog/make-your-coaching-business-stand-out/
Business Personality Quiz: https://SelahStudios.co/quiz
Business Clarity Coaching: https://SelahStudios.co/business-clarity-coaching
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

75 || Find Business Clarity By Knowing The Problem You Really Solve

Can you CLEARLY share what you do and who you do it for? 
If you aren’t clear your clients and potential clients won’t be either. This is an important step in the business clarity journey. Both for you and the people you want to serve. 
It’s not one of the easiest, but it can be one of the most fun. It’s part of the exploration we all go through to move our business in a new and interesting direction. It’s what allows you to serve and help. 
In this episode you'll learn:
Signs you may have outgrown your current business
Learn how to identify the problem you solve (i.e.: one you've experienced vs. developing new skills)
A practical approach to analyzing your best-fit clients (and why some clients won't follow you forward)
And reasons to explore why you solve the problem and how.
Plus, I’m dropping hints about a new clarity aha moment that recently occurred in my own business clarity journey and how it’s changing my business moving forward. (More on that in the episodes to come!)
Ready to discover who you really are as an entrepreneur? Listen to the full episode now. Don't forget to grab my quick business personality quiz at SelahStudios.co/quiz to start your journey.
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Links & Resources Mentioned:
Episode: What Does a Business Clarity Journey Look Like? https://selahstudios.co/66 
Episode: Do You Need to Know the Why Behind Your Business? https://selahstudios.co/38
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
*******
Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind

74 || Finding Business Clarity by Getting Clear About Who YOU Are As an Entrepreneur

3 Signs You're Having an Entrepreneurial Identity Crisis
Ever feel like you're wearing too many business hats? Like you're trying to be ten different versions of yourself? I get it. After years of juggling two separate businesses, I discovered I was having an entrepreneurial identity crisis - and it was holding me back big time.
In this week's podcast episode, I'm sharing the three major signs that helped me realize I was stuck in an identity crisis, including the surprising truth about why being "good" at something might be hurting your business.
In this episode you learn: 
Why running multiple businesses nearly burned me out
The hidden danger of following too many business experts
An interesting approach to thinking about your corporate skills
My simple 3-step jump-start process for finding YOUR business identity
Plus, I share a personal story about merging my businesses that completely changed how I show up for my clients.
Ready to discover who you really are as an entrepreneur? Listen to the full episode now. Don't forget to grab my quick business personality quiz at SelahStudios.co/quiz to start your journey.
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Links & Resources Mentioned:
Read the Transcript Here: https://SelahStudios.co/74
Episode: What Does a Business Clarity Journey Look Like? https://selahstudios.co/66 
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Let’s Connect:
Instagram: https://Instagram.com/martagoertzen
Facebook: https://Facebook.com/selahstudiosco
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Are you ready to start your own business clarity journey? I’d be honored to help:
*** BUSINESS CLARITY COACHING: If you are in transition in your business or if you are feeling stuck and unsure what your next best step is, Business Clarity Coaching can help. Together we look at your options and create an action plan to help you get unstuck and moving forward again.  -- https://SelahStudios.co/business-clarity-coaching
*** SELAH SOCIETY MASTERMIND: For when you are ready to take action on the clarity you have found in your business. It's time to refine your clarity, take bold action, and do it all with the support of a Gentle Business Coach and an incredible community of women who are on the same path. — https://SelahStudios.co/mastermind